John Frieda - Root Awakening® Line

THINK: Strong, manageable hair starts at the roots

WHAT THEY ARE: The first steps toward strong, healthy hair. Achieving your most nourished, resilient hair means starting at the roots– from shower to style. The John Frieda® Root Awakening® line promotes healthier and stronger-looking hair from the moment you step in the shower, delivering stronger, more manageable hair in just seven days*. Containing effective levels of natural Eucalyptus, the shampoos and conditioners in the Root Awakening® collection nourish and hydrate hair from roots to ends. By helping to build a foundation of strength and visible health, the John Frieda® Root Awakening® line continues to foster healthy-looking, manageable hair for gorgeous style.

FROM THE EXPERT: “It’s so important to use products that not only improve the appearance of hair instantly, but actually promote healthier hair in the long run,” says Luigi Murenu, Global Creative Consultant for John Frieda® Hair Care.“ Root Awakening® shampoos and conditioners begin boosting visible hair health before you even start styling, improving manageability and strength for sleek, gorgeous styles.”

Choose the ideal Root Awakening® shampoo and conditioner duo for strong, more manageable hair, and pair with these stylers to get the look you want:

  • Root Awakening® Health Infusing® Shampoo and Conditioner:  Formulated with essential vitamins, this shampoo-conditioner duo will invigorate and feed hair from root to tip while also nurturing hair for bouncy, manageable, healthy-looking hair.
  • Root Awakening® Nourishing Moisture Shampoo and Conditioner:  Developed with panthenol, this hydrating shampoo-conditioner pair provides deep moisture to nourishing hair from roots to ends for soft, silky hair.
  • Root Awakening® Strength Restoring™ Shampoo and Conditioner:  For breakage prone hair, this shampoo and conditioner, with natural Eucalyptus and vitamins, instantly fortifies and silkens from roots to ends for smooth, breakage-resistant hair.
  • Root Awakening® Strength Boosting™ Leave-in Spray for all hair types – This vitamin-enriched daily leave-in spray nourishes from roots to ends for stronger-looking growth, creating dramatically silkier, more manageable hair.
  • Root Awakening® Strength Restoring™ Smoothing Lotion:  For style control either wet or dry, this smoothing lotion provides and manageability and style control for any look.  The lightweight formula, enriched with natural Eucalyptus, vitamins, and panthenol,  smoothes hair to create the  ideal foundation for every style, straight, curly or anywhere in between.
  • Root Awakening® Strength Restoring™ Gel:  Enriched with natural Eucalyptus, Panthenol and vitamins, this alcohol free  formula offers the ultimate touchable definition, delivering silky, smooth curls with a soft finish.
  • Root Awakening® Strength Restoring™ Hair Spray:  This non-aerosol hair spray delivers style support with a supple, shiny, flexible finish. The lightweight formula goes on hair like an aerosol, fostering touchable, lasting hold for smooth styles with real staying power. Infused with Eucalyptus and vitamins, the non-sticky spray allows for easy re-styling.


WHERE TO FIND IT: Food, drug and mass retailers nationwide

* Root Awakening® Shampoo, Conditioner, and Leave in Spray

Kao Brands Company is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality.  Kao Brands Company’s portfolio includes Ban® antiperspirants; Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda®, Frizz-Ease®, Sheer Blonde®, Brilliant Brunette®, Radiant Red® and Luminous Color Glaze® professional hair care. Founded in 1882, Kao Brands Company is a wholly owned subsidiary of Kao Corporation.


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