L’Oréal Professionnel has teamed up with Vogue.com for lucky readers to discover INOA (Innovation No Ammonia), the new Ammonia-free permanent haircolor with ODS technology.
Enter now until September 24th at http://www.condenastdigital.com/promo/loreal/inoa/ for the chance to win a trip to Paris, New York or your local hair salon, a $1,000 shopping spree and INOA hair treatment.
L’Oréal Professionnel INOA (Innovation No Ammonia). This breakthrough product is an ammonia free permanent professional haircolor that provides uncompromised comfort, supreme respect for hair and infinite color power. INOA features ODS (oil delivery system) technology that maximizes the effectiveness of the permanent haircolor process while providing 2x more lipid protection to hair, compared to our leading professional permanent haircolor brand*. Classic haircolor relies on water-based technology which does not maximize the haircolor system as dyes are hydrophillic (attracted to water). Best of all, INOA is completely odorless! Find a salon near you at www.findINOA.com.