On January 21st, The Big Pony Fragrance Collection made its digital debut at the 2011 Sundance Film Festival in Park City, Utah with a fragrant twist on sound and cinema. The opening night celebration showcased a short film developed by filmmaker and photographer Bruce Weber, as well as a live performance by OneRepublic, the pop rock sensation whose hit song “Secrets” serves as the soundtrack to the film.
Chef Markus Glocker, Chef de Cuisine of Gordon Ramsey at The London NYC, prepared four courses inspired by the collection and Jesse Marco served as the guest DJ for the after party.
The event incorporated digital interactions across Twitter, Facebook and Gowalla, including a digital photobooth, giving attendees opportunities to engage and share their experiences with friends in real-time.
Among some of the who’s who in attendance were Elijah Wood, Elizabeth Olsen, Jonnie Penn, Ben Nemtin and Duncan Penn from The Buried Life, and Aubrey O’Day.
Check out photos from the event below:
Photos Courtesy of Teresa deWilde
Click the link to catch more zany celeb photo booth candids from Sundance here: Big Pony Photo Booth
The Big Pony Collection by Ralph Lauren is a new team of fragrances that embraces the key facets of modern men: Sports, Seduction, Adventure and Style. Inspired by the iconic Big Pony polo shirts, the vibrant collection gives guys a chance to engage one or all of their interests through fragrance.
To check out the The Big Pony Fragrance Collection, visit http://bit.ly/buybigpony
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