The Body Shop: Helping To Change Our World Through Beauty

During this year’s Fashion’s Night Out in New York, The Body Shop hosted an exclusive event at their Broadway location to introduce the launch of their NEW Extra Virgin Minerals Collection, Shimmer Cubes and Carbon Eye Definers. Celebrity Makeup artist Shawnelle Prestidge was on hand to provide us with Gorgeous makeovers to help prep us for the night’s festivities, while also sharing a few of tips on how to create a variety of looks using this new collection.

Shawnelle is known for her amazing work as Blackbook Magazine’s Beauty Editor, as well as her skill of painting the faces of top celebs including Kate Moss and Zoe Saldana. During the makeovers, Shawnelle showed us how to achieve her Top 2 beauty trends for Fall: Smoky eyes and the Mod wing-tipped liner look. However, this season she highlighted swapping out your basic black for palettes of navy, gray, green or brown, to help transform these looks from special occasion to everyday.

The Shimmer Cubes definitely help make it convenient for you to achieve the smoky eye look because you get all 4 shadows in one palette! Its compact, and fits right inside your already overstuffed make up bag. The Carbon Eye Definers come with a built-in line smudger on the end, so now you can create multiple looks with just one pencil.

What makes the Body Shop collection stand out from other beauty brands is their commitment to The Community Fair Trade Program. 100% of the ingredients used to make these products are derived from Fair Trade Communities, and your purchase helps workers in such countries as Ghana, India, Nicaragua, Guatemala and Italy. In addition to helping improve financial conditions in other parts of the world, your purchase also helps you improve the quality of ingredients that you use on your skin.

The collection is composed of a variety of natural elements including pure cold-pressed extra virgin olive oil and marula oil. The extra virgin olive oil helps moisturize the skin, while the marula oil helps the Shimmer Cube pigments glide on easier and last much longer, compared to other brands.

The foundations, available in 12 shades, use a non-irritating formula, and are fragrance and paraben-free. This makes the line suitable for all skin types, including sensitive and blemished skin. They come in creme, liquid and loose powder formulas, so it is easy to choose the right product for your foundation needs. This foundation range will launch in stores in October 2011.

These products range in price from $13-25 and can be found at The Body Shop retail locations as well as TheBodyShop.com

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