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Students get taste of corporate life with L’Oreal’s virtual recruitment game
February 4, 2010
Cosmetics giant L’Oreal has launched an online game in which students can gain experience in a number of the company’s departments before deciding if and where to apply.
A year and a half in development, Reveal by L’Oreal builds on a number of the company’s previous business game recruitment efforts.
In the past the group has offered business games that are specific to certain sectors. Reveal combines five of the company’s departments (R&D, marketing, supply chain, sales and finance) and allows students to explore all five before deciding, with the help of their scores in the game, which they are most suited to.
According to the company, the idea behind the game is to attract the ‘Generation Y’ – a generation of ambitious and driven individuals who are interested in everything but equally do not necessarily know in which domain they would like to work, explained a spokesperson for the group.
“In giving the chance to experience all of the company’s departments, we are hoping to attract the talented individuals who have not necessarily decided what job they would like to do,” the spokesperson told CosmeticsDesign-Europe.com.
At the end of the game, players can apply for a position or work experience post at the company and L’Oreal can use the scores from the game to inform the recruitment process.
Moving past the traditional profile
The game allows the group to consider candidates, and their scores, who don’t have a traditional background for the post.
“Why shouldn’t an engineering student apply for a marketing post if he discovers a passion for the subject and can show aptitude for the work,” said the spokesperson.
In addition, it opens up the group for candidates from regions and educational establishments that have previously not been well represented in the company.
“At L’Oreal we believe in the diversity of talents. We want to explore the potential of all students whatever their training and educational background, all over the world,” said François de Wazières, international recruitment director at the company.
At present Reveal only covers five of the company’s departments and more are to be added, such as communication and human resources, in the future.
“We started with these five as they represent 80 per cent of the company’s recruitment needs, but Reveal is something that will run for a number of years and we will be adding more to it in time,” the spokesperson added.
Source: Katie Bird, cosmeticsdesign.com
Gel Brand Cartel Bust in Spain
January 29, 2010
Spain’s antitrust watchdog, the Comision Nacional de Competencia, has slapped an €8.2m fine on Puig, Colgate and Sara Lee for maintaining a cartel on shower gels since its creation in 2005, reports El País newspaper.
Henkel was originally involved in the cartel but was exonerated from paying a fine of €4.2m after exposing the cartel to the Comisión Nacional de Competencia.
The pact involved reducing the packaging of bath and shower gels by approximately 15% without reducing the price. Luis Berenguer, head of the CNC, pointed out that this is the first time a group of companies has been fined under the new clemency programme enacted in 2007 that exempts the company that informs of illegal practices from paying the fine.
Sara Lee managed to reduce its €6.1m fine to €3.7m by collaborating with the investigation while Colgate will have to cough up €2.1m and Puig another €2.4m although plans are underway to appeal the fine.
His Legacy will live on
McQueen F/W 2010 NY Fashion Week
February 18, 2010
McQueen Label Will Continue
Robert Polet, the president and chief executive of Gucci Group, announced on Thursday that the Alexander McQueen label will continue, in response to questions about its future since the designer’s death last week.
Gucci Group, which has owned the Alexander McQueen label since December 2000, said a McQueen collection will be shown during Paris Fashion Week in March. The company plans to continue to finance the brand, though it did not release specific plans for the future beyond the fall collection.
“There is an outstanding team at Alexander McQueen, a team that has enormous talent and energy and a passion that Lee was extremely proud of, and so am I,” Mr. Polet said in a statement. Lee was Mr. McQueen’s first name.
François-Henri Pinault, the chairman and chief executive of PPR, the parent company of Gucci Group, also was quoted in the statement, saying, “This is the best tribute we could offer to Lee.”
Mr. McQueen, who was 40, was found dead in his home in London on Feb. 11. An officer of the Westminster Coroner’s Court said during proceedings this week that the cause of death was asphyxia and hanging.
Source: Eric Wilson, NY Times
Duane Reade gets an NY Makeover c/o Walgreens
February 17, 2010
Walgreens has purchased fellow drugstore chain operator Duane Reade Holdings from affiliates of Oak Hill Capital Partners for nearly $1.08 billion.
The deal includes 257 of Duane Reade’s New York City metropolitan area drugstores as well as the corporate office and two distribution centres.
Walgreens said it will fund the purchase with existing cash and expects the transaction to close in its current fiscal year period, ending 31 August.
“Duane Reade is a compelling strategic acquisition that will immediately provide Walgreens with a leading position in the largest drugstore market in the U.S. ,” said Walgreens president and CEO Greg Wasson in a statement. “In addition, Duane Reade’s recent initiatives in urban retailing, customer loyalty and private brand products support and accelerate Walgreens strategy to enhance the customer experience in our network of more than 7,100 stores across the country.”
Duane Reade had unaudited net sales of $1.8 billion for the 12-month period , ending December 26, 2009.
Duane Reade, which opened in 1960 and is named after its first store located on Broadway between Duane and Reade streets in Manhattan, is the largest drugstore chain in the New York City metropolitan area, according to the company.
Fashion says Au Revoir Bryant Park…
Hello Lincoln Center
February 19, 2010
After 17 years, 31 seasons, and approximately 2,450 fashion shows, the Bryant Park era has come to an end for Mercedes-Benz Fashion Week. Appropriately, Fern Mallis and the IMG Fashion team threw a bash to honor this bittersweet ending. Last night, they stocked the Tents with two DJs, hundreds (or was it thousands?) of guests, several bars, and plenty of tears. “I feel like I grew up here in some ways,” said Liya Kebede. “I couldn’t pass up the chance to say goodbye.” That was the sentiment among many revellers who gave warm hugs to Mallis. She spent many moments between shows yesterday reading grateful emails from the designers and industry insiders who have attended Mercedes-Benz Fashion Week so faithfully over all these years.
“We never showed at the Tents, but this is always part of our ultimate dream,” said Michelle Ochs, who dropped by with Carly Cushine. “We interned at shows here! All our idols became iconic in these Tents. We just wanted to be part of the final goodbye!” Patrick McMullan, Andre Harell, and Russell Simmons were just few of the other guests who refused to leave until the late hours–but Lorenzo Martone had a better idea. “As a souvenir, I was hoping to take some of the marking tape from the Promenade,” he smiled. “But then I discovered I wasn’t the only one with that idea!”
Source: Valentine Uhovski, Fashionweekdaily.com