February 2010-NR

CHANEL Debuts New Lipstick Line

Chanel is placing their bets that 2010 will be the year that women say hello again to lipstick, as they get set to launch Rouge Coco Hydrating Creme Lip Colour, reports WWD.

The new Rouge Coco collection, which is launching in March, boasts a long-lasting, hydrating formulation, something Chanel hopes will lure lip-gloss addicts away from their beloved wands.

“Women seem to have forgotten how to apply lipstick,” Peter Phillips, Chanel’s global creative director for makeup, told WWD. “We have a whole generation of lip-gloss girls. Now, there’s absolutely nothing wrong with lip-gloss, but there is something so feminine about the act of applying lipstick. I want to make lipstick as easy to apply as lip gloss, and for a long-lasting formula to feel comfortable on the lips.”

Rouge Coco, which will retail for $30 a lipstick, will be replacing Chanel’s existing

Hydrabase line. Each of Rouge Coco’s 30 shades are inspired by Coco Chanel’s life. Mademoiselle is a soft pink, Camelia, a deep rose and Paris, a bright red, reports the paper.

French actress and Mrs. Johnny Depp, Vanessa Paradis, will star in the Rouge Coco advertising, which was shot by fashion photographer Jean-Baptiste Mondino, reports WWD.

“Rouge Coco is one of the most important launches from the House of Chanel in 2010,” John Galantic, Chanel’s U.S. president said to WWD.

For more information visit www.chanel.com

Source: WWD.com

Scent and the City:

Sarah Jessica Parker Launches New Scent

Photo By Courtesy Photo

Sarah Jessica Parker’s newest fragrance, SJP NYC, includes a large dollop of her “Sex and the City” alter ego, Carrie Bradshaw — and Coty Prestige plans to leverage the relationship to the hilt.

While the actress kept mum on details related to the sequel of her 2008 blockbuster film, slated for a May release, Coty’s already working with the film’s producers and distributors to leverage the relationship, noted Carlos Timiraos, group vice president of global marketing, celebrity fragrances, for Coty Prestige.

“We did some activity around the first ‘Sex and the City’ movie, but didn’t have another new scent coming out at that time,” Timiraos noted. “After that movie did around $500 million globally, we bet on the expectation that lightning would strike twice, and we began developing SJP NYC.”

Originally a code name for the scent, the SJP NYC moniker stuck, in part due to the fragrance’s inspiration.

“A large part of the inspiration was what I now understand to be people’s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them — a real sense of freedom and possibilities, a love for the city around her and, of course, fashion,” Parker told WWD. “We started with this idea that we wanted to create something fun. We wanted to create a party in a bottle and reflect that in the packaging with a real sense of whimsy, fun and joie de vivre. And then we took it from there. Portability and fashion played key roles in the development of the packaging and overall concept.”

The scent, a fruity floral by Parker and Firmenich’s Honorine Blanc, has top notes of Italian mandarin, white osmanthus and wild red strawberries; a heart of gardenia, honeysuckle, mimosa and red rose damascenia, and a drydown of sandalwood, vanilla absolute, rum flavor and creamy musks.

The scent is now available at Macy’s and will be sold at 1,500 major beauty retailers.

Source: Julie Naughton, WWD.com

New OPI Hong Kong Collection

City edge. Shades that capture the brilliant sharpness of the cityscape. A modern mood of color and perspective for spring.

OPI has done it again. This time with a daring set debuting for Spring/Summer 2010 called the Hong Kong Collection. The line offers a palette of 12 colors, including an electric orange titled “A Good Man-darin is Hard to Find” and a spicy purple called “Dim Sum Plum”. Hong Kong is known for its bold fashion statements and bright colors. This line can definitely help you channel that energy straight to your nails.

For more info visit www.OPI.com

Tarina Tarantino’s

New Sparkling Line

Celebrities, fashion stylists, and editors across the globe know Tarina Tarantino—the “Queen of Irreverent Luxury”—as the accessory designer who makes everything she touches sparkle.

This fuchsia-tressed former makeup artist now shares her passion for self-expression and playfulness with a complete cosmetics collection, available only at Sephora. Inspired by her nostalgic-yet-modern jewelry line, Tarina developed innovative products with high-quality, color-rich formulas and luxurious packaging.

TARINA TARANTINO will take girls of all ages on a fantastical journey, where they can express their own personal style and reveal their inner sparkle.

Tarina’s passion for beauty and fashion acts as the backdrop to her new “makeup-as-accessories” collection, TARINA TARANTINO, a luxurious and color-rich cosmetics line created with artisan-level quality. Tarina believes that makeup is an accessory just like your favorite piece of jewelry. “Being different, being unique, being an individual and creating your own style is what TARINA TARANTINO is all about,” she says. “It should look good on you and look good while you are putting it on.”

Ultimately, TARINA TARANTINO inspires “girls of all ages” to express their sparkling selves and follow their sparkling dreams.

This line retails between $17-$69.00 and is sold exclusively at Sephora. For more information visit www.Sephora.com and www.ttbeauty.com

Bare Escentuals takes a trip to the

Red Light District

Buxom Dolly Does…Amsterdam

The most popular Buxom Babe is exploring the bright lights, big pretty of Amsterdam with her Buxom lip and eye essentials.

With this collection, Dolly’s ready for the locals to show her a good time. Buxom Lip Polish creates full, voluptuous lips with a tingly sensation for extra oomph and Buxom Lip Stick defines her lips like a liner—filling them with velvety color and plumping them to their full potential. Dolly wears the vitamin-rich, clump-free Buxom Lash Mascara so she can bat her long and full lashes, while the Buxom Inside Liner gives her a deeply dramatic and defined look.

This set contains: a 0.20 oz Mini Buxom Lash Mascara in Blackest Black, a 0.07 oz Mini Buxom Lip Stick in Amsterdam (deep raspberry), a 0.15 oz Buxom Lips in Dolly (dusty mauve) and a 0.01 oz Buxom Insider Eyeliner in Onyx (absolute black).

This set retails for $50.00 and is available exclusively at Sephora. For more information visit www.sephora.com or www.bareescentuals.com for individual product details.

Sonia Kashuk Goes Natural for Target

This spring, Sonia Kashuk brings you the ultimate in eco-friendly luxury with her new Limited Edition Natural Brush Collection Out of the Woods available exclusively at Target®.  Inspired by nature’s most beautiful elements, Sonia Kashuk created this stylish collection that includes one-of-a-kind beauty tools with genuine bamboo handles that are eco-friendly, chic, and utterly affordable. The luxurious set of brushes combines innovative design with organic materials – bamboo, cork and wood – and features a mix of natural hair and synthetic fibers, to create a chic assortment of natural beauty tools at unbeatable prices.

Out of the Woods is packaged in a sophisticated cork case that doubles as a chic clutch, this six-piece silver-handled brush set is a must-have for all beauty enthusiasts. This clutch houses five elegantly sculpted brushes made with a mix of natural and synthetic fibers: a blush brush, foundation brush, blending brush, small eye shadow brush, smudge brush and deluxe lash/brow groomer, for all your makeup application needs.

This set will retail for $19.99 and will release in Spring 2010. For more information visit http://www.target.com.

Source: pressroom.target.com


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