January 2010-NR

WEN® Hair Care:

New Conditioning Only System

Celebrity stylist Chaz Dean presents, an industry-changing product line that is the first ever to exclude ordinary shampoo. What sets WEN apart from the rest is its cleansing conditioner, a single-step process that cleanses and conditions the hair simultaneously. The cleansers are made with natural ingredients, and contain no sodium laurel sulfate or other damaging detergents found in shampoos. They don’t lather; rather, they create smooth foam when mixed with water.

So dedicated is Dean to the belief that shampoo can be harmful to hair that he has not used ordinary shampoo on himself or his clients in 14 years. Though it’s a tough sell the first time he tells a client he will clean his or her hair with conditioner, Dean says they quickly understand. “Everyone thought I was having an early midlife crisis when I stopped using regular shampoo,” he says with a laugh. “But it’s funny, the most reluctant clients become the most loyal and dedicated.”

The concept of not using regular shampoo is something Dean began to implement in 1993, he explains. “I have been a hairstylist/colorist since 1985 and began to develop products for other hair companies in 1986. Seeing the results of clients using shampoo, I knew something had to change.”

At that point, Dean started to explore his concept of cleansing without the use of detergents or harsh chemicals. Instead, he began cleansing with astringent and antibacterial properties that don’t lather or strip the hair, and the result was added sheen, luster, moisture and strength in the hair. “Color lasts much longer, and it stimulates the scalp, promoting blood circulation and healthy hair growth.”

And how did the name “WEN” come about? “In addition to it sounding like ‘Zen,’ the system is a completely reverse way of looking at cleansing the hair,” he says. Thus, “WEN” is “NEW” spelled backwards.

WEN is now selling its Sweet Almond Mint 30-Day supply kit that includes: 1 – 12 oz. WEN Cleansing Conditioner, 1 – 2 oz. WEN Styling Crème, 1 – 2 oz. WEN Re Moist Intensive Hair Repair Mask. FREE Bonuses include: 1 – 10g WEN Texture Balm and 1 – WEN Wide Tooth Shower Comb for only $29.95 (plus s&h).

For more information visit www.wenhaircare.com

WALK of SHAME:

Too Faced’s latest Make up Set

Late night partying. Had to crash at a friend’s (or Boyfriend’s), and now you are so unprepared for work in the morning. Well with this little kit from Too Faced Cosmetics, you don’t have to worry about that problem anymore. Presenting the Walk of Shame Set. It’s an all-you-need overnight survival kit to plan for that spontaneous dusk-till-dawn rendezvous! This exclusive compact features products that correct and set your complexion, as well as two exclusive eyeshadows and the perfect bronzer to get you glowing at all hours.

The set includes: Mini Primed & Poreless Face Primer (colorless application), Exclusive Compact with Shadows/Bronzer, Shadow Insurance Eye Shadow Primer (colorless application), Lip of Luxury Lipstick in Totally Nude, Too Faced Toothbrush and Oral Fixation Mints.

All of these items come in a sassy, lingerie-inspired pink satin clutch with just a touch of black ruffles and retails for $38 (a $95 value).

The Walk Of Shame set will get you out the door and walking home without the shame (hot shower and excuses not included)!

For more information visit www.toofaced.com

Kim Kardashian releases her Debut Fragrance

Kim Kardashian. Whether you know her as star of the reality show Keeping Up With The Kardashians or co-owner of the Boutique Dash, this TV star, entrepreneur, model, actress, and trendsetter adds another accomplishment to her portfolio: a trademark fragrance. Discover the sensual scent inspired by one of the world’s most idolized women. The essence evokes Kim’s sultry style with crisp top notes, lush mid notes, and a sexy drydown. Gorgeous, voluptuous florals reflect her allure, while soft jasmine, tuberose, and gardenia mirror her femininity. With just a hint of tonka bean, jacaranda wood, and sandalwood, this scent has a seductively warm base.

This scent is available in 4 sizes: 0.33 oz Eau de Parfum Rollerball – $16, 1 oz Eau de Parfum Spray – $35, 1.7 oz Eau de Parfum Spray – $50, and 3.4 oz Eau de Parfum Spray – $65.

This scent is sold exclusively at Sephora. For more information visit www.sephora.com and www.KimKardashian.celebuzz.com

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