Backstage Beauty: Elene Cassis S/S 2012 x L’Oreal Professionnel x Bobbi Brown Cosmetics

Elene Cassis made waves, literally, at this year’s Mercedes Benz Fashion Week. With the help of L’Oreal Professionnel and Bobbi Brown Cosmetics, her S/S 2012 collection cascaded down the runway showcasing a variety of textures and glamorous undone coifs.

I was able to catch up with L’Oreal’s Lead Stylist and 5 year NY Fashion Week vet, Amit Abraham, about what the latest trends will be for this upcoming S/S 2012 season:

“People are getting more comfy with their hair. More natural, less perms. They are ok with wearing what they have. Look forward to matte, dry hairstyles. Not too done.”

Amit’s inspiration for the styles for the Elene Cassis show came from the textures in the collection. To create the looks, he utilized a new ‘Crimping’ method, by applying L’Oreal Infinium 3 to hair and then wrapping aluminum foil around each section. He then clamped a barrel curling iron down the full length of the hair to make a wave pattern. The foil is used to conduct heat and help the waves last longer throughout the day.

Fresh Dust, a new L’Oreal product to hit salons in April 2012, was used to absorb oil on the hair and make it less shiny. This was the first test run for the product prior to the release date and was the key element to create the looks for the show.

Another product, Mythic Oil, which launches this month, is one of the latest L’Oreal Professionnel products. This multi-purpose oil was used on the models to protect the hair prior to styling, as well as a finishing product used for sealing the ends. This product contains a blend of avocado oil which nourishes the hair, in addition to grape seed oil, a powerful antioxidant.

For the makeup looks, Bobbi Brown Cosmetics’s Lead Makeup Artist, Miguel Collado, was on hand to give us insight on what palettes he used to create the looks for the show and what we should look forward to for next Spring:

“I wanted to recreate ‘Beautiful and Wearable’. Matte, fresh, natural finish. A dewy look. Look like yourself, but a little bit more pretty”.

Face: Skin Prep and Foundation

Eyes: Black Gel Liner to create angular line for cat eye look. Thin inside and thick outside. Candlelight Creme Shadow with Gold on top.

Cheekbones: Bronzer, Rose Gold Shimmer Brick on top with Pale Pink, Peony or Nectar.

Lips: Bare look using Beige Gold with Sunset on top.

For more photos from the Elene Cassis S/S 2012 Collection, click on the image below:

For information on where to find these products, visit and